SEAT at Mobile World Congress 2019
Minimó unveil at MWC 2019
Minimó unveil at MWC 2019
How to create a virtual world for a car that doesn't exist yet.
We had the product Maya. A giant screen of 24 meters x 3 meters. And nothing else. The prototype was being built and couldn't be filmed. But the car called upon to transform urban mobility deserved a presentation to its full potential.
Integrating the car into CGI in a real world and showing it interacting with real people was going to take time and a budget that we didn't have. And we also wanted to get away from futuristic visions. So we created a journey through an imaginary city, all in 3D where we integrated our small concept car. To do this, we hired the best: The Mill London.
In addition, we generated presentations and loops that filled the central part of the SEAT stand with impressive content. The truth is that seeing how the public claps after seeing one of your projects is priceless.
Concept, Art Direction and Copywriting: Federico Zordán and Ana Simón.
Creative Direction: Dani Ilario.
Executive Creative Direction: Amir Kassaei.
Agency: C14torce.
Production&postproduction house: The Mill London.