Giving beauty a new relevance
Puig, through its Makers initiative, annually selects social innovation projects to offer them all its experience in business development with the aim of achieving their greatest impact.
In its 8th edition, the Makers Initiative was definitively aligned with the company's new purpose: "to further wellness, confidence and self-expression while leaving a better world for the future generations".
"Let's make beauty matter" encouraged the company's employees to choose the social projects, attend the live presentation event and be part of the mentoring and project support teams.
The visual approach has brought together all these factors while creating an image that is committed to diversity and beauty. In addition, the design of the key visual of the flowers, organically integrated some of the main Puig brands' identity hallmarks.
Agency: Real Stories.
Client: Puig.
Creative direction and copywriting: Ana Simón.
Art direction: Linda Romano
3D/VFX: Glimpse Vfx