Cupra Formentor concept car unveil.
The new flagship of SEAT's premium brand. A plug-in hybrid that, for the first time in the brand's history, was not to be an upgrade of an existing SEAT model.
Our challenge was to manage to create a concept, shoot it and integrate it into CGI in record time for the unveil at the 2019 Geneva's Motorshow.
Art Direction, Concept & Copywriting: Federico Zordán and Ana Simón.
Creative Direction: Isa Espona.
Executive Creative Director: Amir Kassaei.
Agency: C14torce.
Production Company: Blur Films.
Film director: Audikana.
Post-production house: Metropolitana.