Those who only criticise, block the initiatives of others. This campaign encouraged people to stand up and move on.
Social changers.
Since 2018 I have been working with the consultancy firm Real Stories for Puig, in one of its worldwide Corporate Social Responsibility programmes. Invisible Beauty is an opportunity for the company's workers and also for society and young social entrepreneurs.
The workers choose and train groups of young people (called "Makers") to make their projects a reality. This program is part of the Sustainable Development Objectives set by the UN for 2030.
In two years we have managed to double the participation and involvement of Puig's employees in the Invisible Beauty programme, and the company's management is betting ever more strongly on this project.
A world to come: choosing the UN Sustainable Objective you want to work for.
Installation done in Barcelona and Paris headquarters. Employees choosed a colour (that identifyes an Objective) and hanged on the cube. Finally, the most choosed objectives where a priority for Puig to find social projects which push towards their achievement.
Agency: Real Stories.
Client: Puig.
Creative direction and copywriting: Ana Simón.
Art direction: (Marilyn) Linda Romano & Mari Carmen Gainza.