One of us
A claim appeared in my notebook during a crucial pitch where the agency's continuity with Cupra was at stake. One that was destined to become not just the launch concept for the new Tavascan, but a brand mantra. A claim that reinforces the pride of belonging to a brand that defies the expectations of the automotive industry, and that also defines a unique car of its kind. A 100% electric sports car, the first to be launched by Cupra. A risk-taking brand that speaks not to potential customers, but to its tribe.
Agency: 14 Agency
Client: Cupra
Role: Claim creation