Creative Direction in DoubleYou
Creation of the product webisites: Cádiz-Jerez, La Rioja, Euskadi and Valencia and digital launch. New Spanish Tourism brand.
Each website reproduced a possible route through a destination chosen by the Privilege Programme. We selected the most suggestive aspects of each product dossier and created a total of more than 50 videos, hundreds of pictures and mini-reports. The objective was to reach small market niches detected in European countries.
We travelled all over the country shooting the most special, we visited the kitchens of Michelin restaurants like Martin Berasategui, we got lost on the beaches of Chiclana, we enjoyed the pastries of some cloistered nuns in Seville and a magnificent rice dish in the Albufera of Valencia, we toured the vineyards of La Rioja with an expert wine grower, we had the pleasure of working with a unique musician like Dorantes and we created one of the most original product experiences in the digital panorama of the tourism industry at the moment.